Norenwear

Ever wondered what it takes to create perfectly tailored menswear? Norenwear: A made-to-order menswear brand based in Seattle, is a deeply personal exploration for founder Matt Noren. Inspired by Matt's desire for quality craftsmanship, we spent a meditative day filming Matt's process in his Georgetown shop, using a special Laowa probe lens to capture the intricate details. Luke Knecht came out to capture the sounds of the shop and Aaron Jacob created the beautiful light so we could film all day. Headphones on for this one.

Tech Specs
Camera: Canon C500MKII
Lenses: Laowa Probe and DZO Catta Ace Zooms
Laowa lens provided by @retrocamerarental